Frequently Asked Questions

Blue Triangle is for companies across industries (eCommerce and retail, healthcare, banking, financial services, travel, hospitality, tourism, gaming, and media, to name a few) that have built a culture of continually improving their customers’ digital experience. And especially companies driven by a relentless pursuit of improving business outcomes.

A key strength of Blue Triangle is our ability to enable cross-team collaboration. With Blue Triangle, you can go from finger-pointing to pinpointing the precise sources of customer journey friction. We provide prescriptive, cross-functional guidance to help make data-driven decisions. That’s one reason why technical teams and business users love Blue Triangle. Whether you’re a C-Suite executive or in marketing, product, digital experience, IT, site reliability, or security – Blue Triangle is for you.

We rely on revenue data collection for conversion rate curve calculations and other key reports and analytics, such as page views, sessions, etc. We can capture what you need to understand the user experience, errors, and struggles. It’s important that enough data be collected to accurately assess your customers’ sensitivity to page performance.

Our signature Conversion Rate Curve shows the conversion rate as it relates to total traffic volume and page load time on your website. This isn’t a sampling of your data, but rather captures 100% of all real user experiences on your site. It’s based on the unique relationship you have with your own customers, meaning it gives you insights into the behaviors of your customers as they navigate your site and receive a variety of page speed experiences.

Adding the Blue Triangle tag for data capture on your site will have no noticeable performance impact to end users. In keeping with our best practices, it is single-threaded, non-blocking, concurrent, and asynchronous. So it doesn’t affect the user experience or blocks your pages or other resources from loading.  

Blue Triangle does not collect personally identifiable information. We encrypt and pseudonymize information as required for continuous experience optimization at collection. We are committed and strictly adhere to all applicable statutes, regulations, and standards affecting the security and protection of customer data.

Many of our customers use us alongside other traditional analytics platforms because we complement each other very well. Digital Experience Management (DEM) and Application Performance Monitoring (APM) tools only focus on identifying problems and fall short in quantifying the business impact of those friction points. And when every team has its own tools, you often end up with even more confusion and finger-pointing. On the other hand, with Blue Triangle, you remove the guesswork and can understand the ROI of every optimization made to your site, beginning and ending with business outcomes.  

Let’s talk! We’ll be happy to answer any questions that you have about Blue Triangle.