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Who We Are

Blue Triangle is the only complete platform purpose-built for Continuous
Experience Optimization
that begins and ends with business outcomes.

Our Vision

It has become increasingly critical and challenging for brands to compete online and create frictionless digital experiences for their consumers.

While it is widely understood that slow page speed negatively impacts business outcomes, online and omnichannel businesses cannot optimize their website and native mobile app unless they can quantify how friction impacts revenue and customer experiences.

Without quantifying business outcomes, teams rely on guesswork to diagnose problems and which friction points to resolve, often leading to siloed decision-making, lost opportunity, and unpredictable results.

At Blue Triangle, we change that. We believe in Continuous Experience Optimization – an evolutionary new approach that helps performance-driven organizations deliver customer experiences that move the needle of their business.

We are the only platform that that begins with quantifying the cost of friction in your digital experience and ends with validating the revenue and business outcomes.

cerificate 4

An Excellent 55 NPS Score Higher Than the Industry Average of 40

Highest G2 Score in the industry


Among the Highest TrustRadius scores in the industry.

Meet Our Leadership Team

Lance Ullom

Lance Ullom

Lance has an extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.
Lance Buchholz

Lance Buchholz

Global Head of Sales
Lance has 20+ years’ experience at companies including Wily Technology, CA, Azul, OPNET, Riverbed, and Aternity, helping customers and partners with IT infrastructure and network monitoring, IT transformations, end-user experience management, cloud adoption, and application performance monitoring.
Chuck Moxley

Chuck Moxley

Global Head of Marketing
Chuck is a marketing practitioner with more than 25 years of experience on both the brand and agency sides of marketing. Chuck has developed innovative marketing programs for dozens of brands, including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Citgo, NFL, and Sears. He is one of the nation’s leading experts on the convergence of technology and marketing and frequently speaks at corporations, industry trade organizations, and universities on digital marketing, digital identity, and the ethical use of data and its impact on business and society. He is the co-author of the book An Audience of One, published in October by McGraw Hill.
Shannan Hanson

Shannan Hanson

Global Head of Customer Success
Shannan first joined the Customer Success field 20+ years ago and has overseen considerable changes in the industry, notably the transition of the classic Account Manager to Customer Success Manager role. A consultative customer advocate passionate about supporting, educating, and growing customers, she focuses on understanding key business and revenue drivers and aligning them with a frictionless customer experience.


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