Why Blue Triangle?

We’re driving revenue by quantifying the impact page speed has on the decision to buy.

Bounce Rate

The Problem and How We Solve It

If your site is too slow, shoppers will abandon and go elsewhere. And while everyone knows that this is bad for business, online retailers are faced with the problem of not understanding the unique relationship between their site’s speed and their sales. Millions of dollars can be wasted speeding up the wrong pages. At the same time, millions of dollars can be easily gained by improving performance on the right pages.

Stay ahead of the curve by knowing exactly where and by how much you need to speed up your site. Our exclusive analysis identifies the specific areas on your site that would have the highest revenue uplift from page speed improvements. This allows you to prioritize speed improvements and have a return on investment for these before site changes occur. Then, we give your development team the tools they need to identify performance challenges on your site.


Industry Leading. Industry Proven.


Our solution provides the perfect business case for investing in performance. Hear Akamai CEO Tom Leighton use Blue Triangle data to demonstrate how much speed matters to revenue.

Industry Leading. Industry Proven.


Our solution provides the perfect business case for performance investments. Hear Akamai CEO Tom Leighton use Blue Triangle data to demonstrate how much website speed matters to revenue.

Questions We Answer

There is a lot of speculation thrown around about how fast a site needs to be to maximize sales and conversions. However, there is no “one-size fits all” page speed goal. At Blue Triangle, we are able to determine the ideal speed for highest sales and conversions on every page. To learn more, check out our white paper Performance Meets User Experience.

Learn More

We can show you the amount of revenue you can expect to receive by speeding up your site on a page by page basis. This allows you to prioritize your performance investments for each part of your site so you can focus on what matters most: driving revenue. For example, speeding up your Home page may not drive as much revenue as speeding up your Product Detail Page.

Learn More

Over 30% of eCommerce transactions occcur on mobile and that number continues to grow. By understanding the experience of every user across every device (especially mobile), you can get the complete picture on your site’s performance. Blue Triangle’s exclusive analytics will show you how sensitive every device is to page speed so you can optimize what is important.

Learn More

CDNs promise to speed up your site and you need to know what these performance improvements mean to your revenue. We can calculate your CDN’s return on investment before it is even implemented. From here, we’ll continually measure and validate further enhancements you make to your configuration so you can maximize sales every step of the way.

Learn More

Understanding how elements and domains load in relation to the key performance milestones (DOM Interactive, DOM Complete, and the On Load Event) is critical to addressing what is impacting user experiences on each page. We can clearly define and trend these elements and domains for DevOps teams to more easily identify pain points that matter to revenue.

Learn More

Questions We Answer

There is a lot of speculation thrown around about how fast a site needs to be to maximize sales and conversions. However, there is no “one-size fits all” page speed goal. At Blue Triangle, we are able to determine the ideal speed for highest sales and conversions on every page. To learn more, check out our white paper Performance Meets User Experience.

Learn More

We can show you the amount of revenue you can expect to receive by speeding up your site on a page by page basis. This allows you to prioritize your performance investments for each part of your site so you can focus on what matters most: driving revenue. For example, speeding up your Home page may not drive as much revenue as speeding up your Product Detail Page.

Learn More

Over 30% of eCommerce transactions occcur on mobile and that number continues to grow. By understanding the experience of every user across every device (especially mobile), you can get the complete picture on your site’s performance. Blue Triangle’s exclusive analytics will show you how sensitive every device is to page speed so you can optimize what is important.

Learn More

CDNs promise to speed up your site and you need to know what these performance improvements mean to your revenue. We can calculate your CDN’s return on investment before it is even implemented. From here, we’ll continually measure and validate further enhancements you make to your configuration so you can maximize sales every step of the way.

Learn More

Understanding how elements and domains load in relation to the key performance milestones (DOM Interactive, DOM Complete, and the On Load Event) is critical to addressing what is impacting user experiences on each page. We can clearly define and trend these elements and domains for DevOps teams to more easily identify pain points that matter to revenue.

Learn More

A Few of Our Customers

Microsoft Store
Billabong
Betsey Johnson

Steve Madden
Marriott
Kohls

We’ve helped some of the largest online retailers drive revenue. Now it’s your turn.

Microsoft Store
Billabong

Betsey Johnson
Steve Madden

Marriott
Kohls

We’ve helped some of the largest online retailers drive revenue. Now it’s your turn.

Gary Stute - Senior Program Manager at Microsoft Store

“We knew slow page speed impacted our business, but we were not sure how to quantify it. Blue Triangle answered that question and pinpointed the exact pages on our site that needed to be sped up to boost sales. With their solution, we drove over 25% more revenue in just 12 months’ time.”

– Gary Stute, Senior Program Manager at Microsoft Store


Some of Our Partners

Akamai
ibm
Usablenet

Trace3
Stratigent
Ensighten

These companies provide added value to our customers. Interested in working together? Talk to us!

Akamai
ibm

Usablenet
Trace3

Stratigent
Ensighten

These companies provide added value to our customers. Interested in working together? Talk to us!

These companies provide added value to our customers. Interested in working together? Talk to us!

Akamai
ibm
Usablenet

Trace3
Stratigent
Ensighten

Leadership

Our founders are veterans from the Internet and mobile cloud testing and performance monitoring industries. With a combined 50+ years of experience, they’ve built many of the testing and analytics products widely used today.


Lance Ullom
Lance Ullom |   Chief Executive Officer
Lance has extensive background in technology, banking, asset management, and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade including Executive Vice President where he had overall responsibility for the management of the company’s $60 Billion investment portfolio. Lance has spent 17 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.
Donald Foss
Donald Foss |   Chief Operating & Technology Officer
Donald Foss is a recognized leader in the Dev/Ops and Performance Management space, with over 15 years of Operations management experience and over 10 years of Performance Consulting management experience. He is a frequent speaker and has spoken at many conferences such as Cloud Connect, Velocity, Networld/Interop, GIPC, CMG, and others.
Tim Grant
Tim Grant |   Chief Product Officer
Tim has spent the past 14 years in the web and eCommerce site testing arena. During that time, many web and mobile commerce site owners have been asking him how fast their site should be and how they could quantify the lost revenue that may exist on their site due to slower than optimal site speed.
Dan Revellese
Dan Revellese |   SVP Sales & Marketing
Customer-centric, Motivated Software and SaaS Solution professional experienced in helping early to mid-stage software companies build and expand market share in the Internet-500 and Fortune-1000 market. Dan has a history of building new business opportunities, strong client relationships, and quarterbacking cross-functional communication to exceed company and client goals.
Robert Hughes
Robert Hughes |   VP Customer Success
Robert has been an IT professional for over 20 years. He has held roles as Senior Solution Architect for Hewlett Packard’s Software Sales Division as well as Senior Director Global Solution Consulting and India Operations at Keynote Systems. In addition to his white papers on Enterprise Management and web performance monitoring, Robert has a BS in Math and Computer Science at University of Texas, an MBA in Telecom Management from University of Dallas, and he holds ITIL certifications.

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