Digital Performance Management

About Us

We are a leader in digital performance management, monitoring and monetizing the performance of mobile, tablet and desktop experiences in real time. Trusted by distinguished brands including Kohl's, Marriott, and Microsoft, Blue Triangle's platform bridges the gap between IT operations and business strategy, enabling maximized revenues, faster customer experiences and laser-focused optimizations.

The Problem and How We Solve It

If your site is too slow, shoppers will abandon and go elsewhere. Online retailers are faced with the problem of not understanding the unique relationship between their site’s speed and their sales. Millions of dollars are wasted speeding up the wrong pages. At the same time, millions of dollars can be easily gained by improving performance on the right pages.

Stay ahead of the curve by knowing exactly where and by how much you need to speed up your site. Our exclusive analysis identifies the specific areas on your site that will have the highest revenue uplift from page speed improvements. This allows you to prioritize speed improvements and have a quantifiable return on investment for these before site changes occur. Then, we give your development team the tools they need to fix performance challenges on your site.

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Industry Leading. Industry Proven.

Our solution provides the perfect business case for investing in performance.
Hear Akamai CEO Tom Leighton use Blue Triangle data to demonstrate how much speed matters to revenue.

Our Customers

International Hotels Group
DXL Men's Apparel
Element Brand
J Crew Factory
J Crew
Betsey Johnson
Rainbow Shops
Shockoe Commerce
Classic Party Rentals
Steve Madden
Tigerlily Swimwear
Sinister Diesel
Ballard Designs
Garnet Hill
Grandin Road
Improvements Catalog
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Gary Stute - Senior Program Manager at Microsoft Store

“We knew slow page speed impacted our business, but we were not sure how to quantify it. Blue Triangle answered that question and pinpointed the exact pages on our site that needed to be sped up to boost sales. With their solution, we drove over 25% more revenue in just 12 months’ time.”

– Gary Stute, Senior Program Manager at Microsoft Store

Our Partners

These companies provide added value to our customers. Interested in working together? Contact us!

Riptyde Solutions


Our founders are veterans from the Internet and mobile cloud testing and performance monitoring industries. With a combined 50+ years of experience, they’ve built many of the testing and analytics products widely used today.

Lance Ullom

Lance Ullom | Chief Executive Officer

Lance has extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.

Tim Grant

Tim Grant | Founder & Chief Technology Officer

Tim has spent the past 14 years in the web and eCommerce site testing arena. During that time, many web and mobile commerce site owners have been asking him how fast their site should be and how they could quantify the lost revenue that may exist on their site due to slower than optimal site speed.

Dan Revellese

Dan Revellese | SVP of Sales

Customer-centric, Motivated Software and SaaS Solution professional experienced in helping early to mid-stage software companies build and expand market share in the Internet-500 and Fortune-1000 market. Dan has a history of building new business opportunities, strong client relationships, and quarterbacking cross-functional communication to exceed company and client goals.

Jay Sadie

Jay Sadie | VP of Engineering

Jay is an experienced, highly versatile, goal-oriented innovator with a leadership background in software design, development, marketing and sales. Major strengths include 20+ years experience on a wide variety of hardware and software platforms. A proven track record in software design, with commercialized products on the market.

Daniel Foss

Daniel Foss | VP of IT Ops

Infrastructure and Operations leader with more than 16 years of experience in production 24/7 high-availability multi-site enterprise ERP and CRM environments including application hosting, voice and data networks, security and information protection and disaster recovery architectures.

Robert Hughes

Robert Hughes | VP Customer Success

Robert has been an IT professional for over 20 years. He has held roles as Senior Solution Architect for Hewlett Packard’s Software Sales Division as well as Senior Director Global Solution Consulting and India Operations at Keynote Systems. In addition to his white papers on Enterprise Management and web performance monitoring, Robert has a BS in Math and Computer Science at University of Texas, an MBA in Telecom Management from University of Dallas, and he holds ITIL certifications.

Alan Harris

Alan Harris | VP of Sales, Western Region

Alan has been working in the technology space since 1990 and has spent many years in web performance. After his service as a United States Army Ranger, Alan became a pivotal sales executive at many high-growth software companies, including Promark (acquired by Compuware), Rational (acquired by IBM), TimesTen (acquired by Oracle), and Keynote (acquired by Dynatrace).