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Business Analytics

Do you know your highest performing path? Optimize the customer journey and conversion paths with real-time Blue Triangle Business Analytics focused on the relationship between site performance and revenue.

Smarter Digital Experience
Management Starts Here

The Blue Triangle Digital Experience Management (DEM) Platform provides real-time insights to deliver optimal business outcomes. Monitor and analyze your end-user experience with confidence to predict the revenue impact of improving website performance, enhancing and monetizing the pages that generate the most revenue, and continuously monitoring web and marketing performance.

Are you leaving millions of dollars on the table by not addressing slow web pages?

Blue Triangle's proprietary Real User Monitoring (RUM) and Synthetic Monitoring is the engine that powers a powerful, predictive digital experience management platform that maps page performance to online sales, calculates the ROI at optimum page speeds, and drives revenue and boosts conversions.

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Are you leaving millions of dollars on the
table by
not addressing slow web pages?

Blue Triangle's proprietary Real User Monitoring (RUM) and Synthetic Monitoring is the engine that powers a powerful, predictive digital experience management platform that maps page performance to online sales, calculates the ROI at optimum page speeds, and drives revenue and boosts conversions.

Prioritize Optimizations with Revenue

Gain valuable insights with Blue Triangle Business Analytics to speed up the areas of your website that will bring you the most revenue – down to an accurate dollar amount on every web page! Prioritize optimizations by web page, device, browser, geography, new versus returning visitors, traffic source and medium, A/B test variant, and more. 

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Understand How Web Performance Impacts Your Business KPIs

Connect web performance to business metrics in one, centralized view to visualize how tolerant your customers are to the speed of your site, down to the millisecond.

With Blue Triangle Business Analytics, automatically identify pages where speed most impacts conversions and locate the pages that are sensitive to site slowness to prioritize initiatives and maximize your budget to benefit from the best return on investment. 

Effective Conversion Rate Testing

Traditional A/B variant testing does not include the impact that page speed can have on conversion. With Blue Triangle, however, you can now see how page load time can impact conversion for different page designs.

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Future-proof DEM Platform

Blue Triangle uniquely correlates website performance improvements to the customer experience, conversion, revenue, and better business outcomes. Our comprehensive solution places control in your hands to create great digital experiences for your customers.

Quantify

Revenue Opportunity

Quantify by page lost revenue that can be recaptured from removing friction

Filter

Real-Time Bottom of the Funnel

Visualize step-by-step conversion rates to understand customer fallout and drop-off

Cost of Broken Links

Calculate the cost impact on conversions resulting from users being directed to broken links

Filter

Domain & Page-Level Conversion Rate Curve

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Cost of a Tag

Calculate the cost impact on conversions for every first- and third-party tag on your site

Competitive Index

Trend, group and analyze side-by-side more than 40 site performance metrics your site vs. competitors

Resolve

Real-Time Customer Journey

Identify highest converting path and bottlenecks undermining campaign performance

Core Web Vitals

Identify friction points causing Google to deprioritize your site in rankings and customers to bounce prematurely

Aggregate Waterfall, Function Tracing and Website Filmstrips Identify and address h

Identify and address hidden JavaScript functions that cause blocking behavior and frustrate users 

Conversion Rate A/B Testing

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Anomaly Detection for All 1st and 3rd Party Content

Identify friction caused by every piece of content on your site, to direct remediation efforts

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Customizable Performance Paths

Identify where friction is impacting steps in your performance path

Validate

Revenue Attribution

Calculate actual business impact of remediation efforts vs. goals

Executive Trend Report

Visualize performance trends over time across numerous variables across your website

What Changed Report

Analyze each object to see what was added, changed or moved with side-by-side comparison views

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