Performance Meets User Experience

In White Papers & Documents by Blue Triangle / September 30, 2015

Performance Meets User Experience is the first study to accurately reveal the impact website performance has on both user experience and revenue. This paper shows real user data from three online retailers to explain how technical professionals can provide a business case for performance investments, and how non-technical stakeholders can accurately predict the ROI of a faster user experience. Performance Meets User Experience gives insight into how conversion rates, bounce rates, and sales can be optimized with micro-level performance improvements.

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Blue Triangle
Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.