The Science of Translating Web Performance into Revenue Performance

In Webinars by Blue Triangle Technologies / October 2, 2017

At September’s NY Web Performance Meet-Up, Blue Triangle’s VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance.

In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world, e-commerce is also laser-focused on exit rates. Boutin discusses the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.

Blue Triangle Technologies
Blue Triangle helps marketing and technology teams understand specific connections between web page speed and revenue.

The company's Digital Performance Management platform identifies and prioritizes problems impacting revenue and monitors the real-time performance of key IT and marketing metrics.