The Science of Translating Web Performance into Revenue Performance

In Webinars by Blue Triangle Technologies / October 2, 2017

At September’s NY Web Performance Meet-Up, Blue Triangle’s VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. […]

How to Deliver a Faster, Safer and More Profitable Digital Experience

In Webinars by Blue Triangle Technologies / July 11, 2017

You’ve spent hours designing and optimizing your website for peak performance – but your customers are still leaving for the competition. A less than optimal experience can mean the difference between a won and lost sale. Join Dan Druker, CMO at Instart Logic and Alan Harris, VP at Blue Triangle for a thought-provoking webinar where […]

Bad Tags: How Rogue Tags Can Hurt CX and Revenue

In Webinars by Blue Triangle Technologies / January 12, 2017

Thursday, February 16th from 1:00pm – 2:00pm CST | WATCH THE RECORDING For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience […]

Stop Funding Your Competitors: Why Your Customers Are Leaving

In Webinars by Blue Triangle Technologies / August 29, 2016

Add Revenue Prediction to Your eCommerce Holiday Preparedness

In Webinars by Blue Triangle Technologies / July 5, 2016

Learn how Microsoft’s Senior Program Manager and Performance Expert Gary Stute is taking their 2015 Holiday Preparedness Plans to the next level by incorporating Revenue Metrics into their capacity planning, testing, and optimization strategy this year …