Conducting A/B Tests to Measure Success

In Use Cases by Blue Triangle Technologies / July 21, 2016

A-B Testing is a vital part of success criteria when deciding on two versions of a web page. When adding new content and features to your site that may affect load time (i.e. personalization, video, customer reviews), use Blue Triangle in an A/B test to decide if your users are willing to wait that extra time for those new items. Alternatively, Blue Triangle can help you make business-focused decisions around removing content as well.

Blue Triangle Technologies
Blue Triangle helps marketing and technology teams understand specific connections between web page speed and revenue.

The company's Digital Performance Management platform identifies and prioritizes problems impacting revenue and monitors the real-time performance of key IT and marketing metrics.