Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner

In News & Events by Blue Triangle Technologies / June 5, 2017

Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner

Vendors selected for the Cool Vendor report are innovative, impactful and intriguing


Richmond, VA — June 7, 2017 — Blue Triangle Technologies, a leading provider of digital performance management solutions, today announced it has been included in the list of Cool Vendors in the Cool Vendors in Digital Commerce, 20171 report by Gartner, Inc.

Across the web, and especially in digital commerce, performance (i.e. the speed of a website or application) is a key metric when determining the quality of user experience.

And while faster is always better, digital commerce organizations often struggle to prioritize and justify investments in performance. Blue Triangle’s SaaS offering simplifies this challenge by predicting and quantifying the impact performance improvements have on user experience and actual revenue. This unique approach helps change the conversation around digital performance management. Opportunities for improvement are less about speed and more about growing revenue.

“We believe our inclusion in Gartner’s Cool Vendor report validates the innovations we are making in digital commerce,” said Lance Ullom, CEO of Blue Triangle Technologies. “Using performance as the linchpin, we’re helping both IT and business teams make a real, measurable impact on their bottom lines.”

Gartner subscribers can access the Cool Vendors in Digital Commerce, 2017 report.

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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Blue Triangle

Blue Triangle Technologies is a leader in digital performance management – monitoring and monetizing the performance of mobile, tablet and desktop experiences in real time. Trusted by distinguished brands including Kohl’s, Marriott and Microsoft, Blue Triangle’s platform bridges the gap between IT operations and business strategy, enabling maximized revenues, faster customer experiences and laser-focused optimizations.

1Gartner “Cool Vendors in Digital Commerce, 2017” by Jason Daigler, Sandy Shen, Penny Gillespie, Magnus Revang, Mike Lowndes, 22 May, 2017.

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Blue Triangle Technologies

Blue Triangle is a real time web analytics and performance monitoring platform that measures the dollar value impact of website speed.


Blue Triangle was named a Gartner “Cool Vendor” in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.