Blue Triangle & GDPR

In News & Events by Blue Triangle / May 11, 2018

About GDPR The General Data Protection Regulation (GDPR) addresses the privacy of personal data between individuals in the European Union (EU) and companies that control and process that data. It was approved in April 2016 and goes into effect in the EU on May 25, 2018. The GDPR legislation defines the following data subject rights […]

Blue Triangle Revamps Digital Experience Optimization (DEO) Platform, Introduces New Capabilities

In News & Events by Blue Triangle / April 12, 2018

The platform combines real-time marketing analytics with best-in-class digital performance management. RICHMOND, VA; April 12, 2018 – Blue Triangle, a leading provider of marketing analytics and digital performance management for online businesses, announced today that the company has revamped its Digital Experience Optimization (DEO) platform and introduced new capabilities, making it faster and easier for […]

Blue Triangle to Sponsor eTail West 2018

In News & Events by Josh Carter / February 20, 2018

Blue Triangle is sponsoring the annual eTail West conference, an event for eCommerce and multi-channel retail innovators. Location: JW Marriott in Palm Springs, CA Dates: February 26 – March 1, 2018 Schedule a Meeting

Dan Boutin to Speak at CMG imPACt 2017 in New Orleans

In News & Events by Blue Triangle / October 16, 2017

Blue Triangle’s VP of Performance Strategy Dan Boutin will speak at CMG imPACt 2017, a conference focused on performance, capacity, cloud, IoT and security. Session Date & Time: November 7 at 11:35am Session Title: Rosetta Stone – How to Speak the Language of Revenue in Performance REGISTER HERE Session Description For years, web performance has […]

NYC Web Performance Meetup: Web & Revenue Performance

In News & Events by Blue Triangle / August 21, 2017

Tuesday, September 19th at 6:30PM ET | REGISTER NOW In this session, Blue Triangle VP of Performance Strategy Dan Boutin will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates and […]

Atlanta Web Performance Meetup: The Science of Translating Web Performance into Revenue for Marketing Campaigns

In News & Events by Blue Triangle / July 24, 2017

Thursday, September 6th at 7PM ET | REGISTER NOW In this session, Blue Triangle VP of Performance Strategy Dan Boutin will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates and […]

Ex-SOASTA VP Dan Boutin Joins Blue Triangle as Vice President of Performance Strategy

In News & Events by Blue Triangle / June 14, 2017

Ex-SOASTA VP Dan Boutin Joins Blue Triangle as Vice President of Performance Strategy Boutin’s Strategy and Execution of Successful Digital Performance Management (DPM) Solutions Enables Blue Triangle to Continue Rapid Growth RICHMOND, Virginia, June 15, 2017 – Blue Triangle Technologies, a leading provider of digital performance management solutions, today announced that Dan Boutin has joined […]

Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner

In News & Events by Blue Triangle / June 5, 2017

Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner Vendors selected for the Cool Vendor report are innovative, impactful and intriguing Richmond, VA — June 7, 2017 — Blue Triangle Technologies, a leading provider of digital performance management solutions, today announced it has been included in the list of Cool Vendors in […]