The Performance Insider by Blue Triangle

Developing a Winning eCommerce Marketing Strategy in 2018

In Blog - The Performance Insider by Dan Boutin / January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a micro-outage, can now look forward to 2018 and a fresh slate. Now is the perfect […]

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO

In Blog - The Performance Insider by Josh Carter / December 21, 2017

Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject viruses, commit DDoS attacks and make your site slower. But some bots are good, like… Search Engine Bots: Ensures search results […]

Cyber Monday 2017: The Fastest and Slowest Retail Websites

In Blog - The Performance Insider by Josh Carter / November 28, 2017

Cyber Monday 2017 – the largest online shopping day in the US. Ever. Revenue hit $6.6 billion this year. That’s up $1 billion from last year. To put that number in perspective, Thanksgiving and Black Friday together brought in nearly $8 billion. Yeah, Monday was a big day for retail. And it was a big […]

Black Friday 2017: The Fastest and Slowest Retail Websites

In Blog - The Performance Insider by Josh Carter / November 27, 2017

Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw their web traffic increase by 500%. For many retailers, an increase in traffic can result in unexpected slow-downs and outages. Target went down […]

Thanksgiving 2017: The Fastest and Slowest Retail Websites

In Blog - The Performance Insider by Josh Carter / November 24, 2017

The holiday season is upon us – the “Super Bowl of Retail”. Deals are flowing. Web traffic is flowing. And while shoppers have gotten early access to deals throughout November, Thanksgiving marks the official start of the busy retail holiday season. We’re about to find out who prepared for the uptick in traffic and who […]

Code Freeze: The One Lie Our IT Leaders Tell Us

In Blog - The Performance Insider by Dan Boutin / November 3, 2017

OK, so now that I have your attention, I’ll get right to the point. I work with dozens of Top 500 retailers. And during this time of year, all them are laser-focused on getting ready for the holidays. (Heck, they don’t call it “Holiday Readiness” for nothing, right?) The volume has been turned up and […]

Monitoring Web Performance Using Waterfall Charts

In Blog - The Performance Insider by Josh Carter / October 27, 2017

What are they? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load. Waterfalls are a great way to diagnose what’s slowing down your web pages. You can access these waterfalls by measuring the performance of your actual […]

Single Page Applications – What They Are and How We Monitor Them

In Blog - The Performance Insider by Josh Carter / September 27, 2017

What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload when the user performs an action on it so it usually results in a smoother experience compared to a traditional website. More technically, […]